Acer Expands into Lifestyle Home Appliance Space with Acerpure Range
Acer has ventured into the appliance space in Australia, with the launch of the Acerpure brand and a range of air purifiers, vacuums and fans.
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Acer is set to make waves in the Australian market with its latest venture into the lifestyle home appliance sector.
The Acerpure range, launching this month, promises to bring a breath of fresh air to Australian homes with its stylish and intelligent home appliances.
The Acerpure range has enjoyed a successful global roll-out over the past three years across international markets including France, Hungary, Switzerland, England, India, Thailand, Malaysia, Hong Kong, Japan, and the Philippines.
Acerpure: Enhancing Home Living with Technology
The Acerpure range includes air purifiers, an air circulator, and a vacuum cleaner, with plans to introduce beauty and cooking appliances by late 2024/25.
Acerpure aims to offer high-efficiency lifestyle products that seamlessly integrate into consumers' lives, solving human problems through technology.
"Acerpure's mission is to provide technological innovations to resolve various consumer concerns and provide better home living," said Gaba Cheng, Managing Director Oceanic Region, Acer.
Addressing health concerns with innovative solutions
Australia's health and household trends, along with recent environmental events, have brought indoor air quality to the forefront of many consumers' minds.
Acerpure's range of products, promising better air quality, comfort, and cleaning, is poised to meet these needs.
"The Acerpure range offers technologically advanced appliances that are design-inspired, yet also deliver quality, reliability, and functionality, all backed by the expertise of Acer Group – a global technology leader and innovator for nearly 50 years."
- James Treble, Acerpure Lifestyle Ambassador.
Integrated technology and eco-friendly design
Acerpure products are smartly integrated with app capabilities for easy control and monitoring.
They are also eco-friendly, engineered with the environment in mind for energy-efficient operations and minimal waste generation.
Here's a breakdown of the products launched so far:
Acerpure Cool 2-in-1 UVC Air Circulator and Purifier
The Acerpure Cool 2-in-1 UVC Air Circulator and Purifier, priced at $599.00, promises a blend of superior air purification and effective air circulation.
Leveraging UVC purifying technology and a 4-in-1 HEPA filter, the device claims to wipe out 99.9% of bacteria, allergens, and airborne pollutants.
The high-performance air circulator function aims to optimize air distribution, maintaining a balance of temperature and air quality.
Acerpure Pro UVC Air Purifier
The Acerpure Pro UVC Air Purifier, available for $1,599.00, is designed for larger spaces, offering coverage up to 116m2.
This device is equipped with advanced UVC purifying technology and a 4-in-1 HEPA filter.
A unique feature is its smart CO2 detection system, which allows users to monitor air pollution levels. The Acerpure Pro's design is accentuated with metallic orange, giving it a premium look.
Acerpure Pro Vero Eco Air Purifier
Priced at $369.00, the Acerpure Pro Vero Eco Air Purifier is Acer's green initiative. The device incorporates post-consumer recycled (PCR) materials in its chassis, reflecting Acer's commitment to sustainability.
The purifier's chassis is made with 35% PCR materials, which reportedly reduces CO2 emissions during production by 20% compared to virgin plastic.
The device also features a green mode that intelligently detects air quality and adjusts its operation accordingly.
Acerpure Cozy Pedestal Air Circulator Fan
The Acerpure Cozy Pedestal Air Circulator Fan, available for $289.00, offers a range of up to 25 metres.
With its 3D Airflow Technology, the device claims to circulate air five times per hour to every corner of the home.
The device offers 16 touch-activated speed settings and 90° oscillating direction adjustment for easy control.
Acerpure Clean Lite Cordless Vacuum Cleaner:
Lastly, the Acerpure Clean Lite Cordless Vacuum Cleaner, priced at $199.00, is designed to simplify household chores.
The device offers edge-to-edge cleaning capability and versatile brushes for efficient cleaning.
Despite its slim design, the vacuum cleaner boasts a 13000 Pa suction pressure power. It's super lightweight at 550g, offers 2-in-1 usage, and comes with a USB type-C charger.
Product availability
These products are available now from Acer directly, as well as Bing Lee stores.
[Acerpure]
