Amazon launches Blink smart home security brand in Australia
Almost seven years after it acquired the brand, Amazon is launching Blink in Australia.
Today, Amazon has officially launched its Blink home security brand in Australia, with the launch of the Blink Mini 2 and Blink Outdoor 4 home security cameras.
But hang on... Doesn't Amazon own Ring? Why does it need a second home security brand at all?
Well, it seems Amazon is launching Blink for a more price-aware market. With the increasing cost of living pressures, Amazon has conducted user research that suggests that almost half of Australians are only willing to invest up to $300 per year on home security products.
