Amazon launches Blink smart home security brand in Australia

BTTR is independent, but we may earn money when you purchase through links on our site.

Today, Amazon has officially launched its Blink home security brand in Australia, with the launch of the Blink Mini 2 and Blink Outdoor 4 home security cameras.

But hang on... Doesn't Amazon own Ring? Why does it need a second home security brand at all?

Well, it seems Amazon is launching Blink for a more price-aware market. With the increasing cost of living pressures, Amazon has conducted user research that suggests that almost half of Australians are only willing to invest up to $300 per year on home security products.

While Blink has been available in the US and other markets since about 2017, the brand is launching in Australia today with two products, the Blink Outdoor 4 and the Blink Mini 2.

The Outdoor 4 is powered by two AA batteries that promise up to two years between replacement. It records 1080p HD video, has infrared night vision and offers dual-motion detection.

The Outdoor 4 camera comes with the Blink Sync Module 2, which is required to work the Outdoor cameras, and can control up to 10 cameras via the Blink app. The Sync Module 2 allows for local storage of recorded events on a USB drive, though you need to supply your own.

The other camera launching is the Blink Mini 2, an indoor/outdoor camera that offers Night view in colour and has a built in LED spotlight for a clearer image at night.

Naturally, there's a subscription as well that offers cloud backup and access to your security footage for 60 days. A premium subscription tier offers more advanced features like person detection.

Pricing and availability:

All devices, accessories and subscription plans announced today are available for purchase in-store exclusively from Bunnings and on online from Amazon.

Blink Outdoor 4 is available today in black starting at AU$149 bundled with a Blink Sync Module 2, and comes in one-, two-, three- or five-camera packs.

Blink Mini 2 is available in black and white starting from AU$69 and comes in one- or two-camera packs.

Blink Weather Resistant Power Adaptor is available in black and white for AU$19 or can be purchased as part of a bundle with Mini 2 starting at AU$79.

A standalone Blink Sync Module 2 is available for AU$79. 

Blink’s Subscription Plans, Basic Monthly, Basic Annual, Plus Monthly and Plus Annual, are priced at AU$5, AU$49, AU$15 and AU$149 respectively.