Apple AirTag review (2025): Pocketable convenience
It has been a few years since Apple first launched its AirTags – Are Apple's Bluetooth trackers still worth buying in 2025? The answer is a clear yes.
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Pros
- Sleek design
- Accurate, reliable tracking
- Easy setup and replaceable battery
Cons
- Usually needs accessories
- iOS/iPadOS only – no Android support
- More expensive than competitors
Apple launched its AirTag back in 2021, and it was a massive success. It wasn’t the first Bluetooth Tracker on the market, but it made the technology much more accessible to a lot more people.
Since then, both Samsung and Motorola have launched rival Bluetooth trackers, and brands like Tile have updated their offerings to be much more competitive.
So, do the AirTags still hold up in 2025? Do these simple discs still offer enough to warrant picking some up?
The answer is definitely yes, though with more competitors, the decision maybe isn’t as straightforward as it was back in 2021.
