Apple has popped an M4 chip in an iMac and you can pre-order now
Packed with power and Apple Intelligence (eventually)
Is it just me, or does it feel like Apple is amping up its Mac updates? It was just over a year ago that Apple first launched its M3 processor, and now it's updating its iMac lineup with the M4 processor we saw with the arrival of the iPad Pro.
Even if the release schedule hasn't changed, there's a lot to like (and a few things to dislike) in this announcement.
The most superficial - yet ironically the most influential in the buying journey - is the selection of seven bold colours to choose from. You can grab the new M4 iMac in green, yellow, orange, pink, purple, blue, or the boring old silver, with a colour-matched Magic Keyboard and Magic Mouse.
