With the launch of Blink, Amazon hopes to capture a new market of home security customers
There’s “zero cannibalisation” with Ring.
At a media event this morning Amazon officially launched the Blink brand into Australia, launching the Blink Mini 2 and Blink Outdoor Cameras to Amazon and Bunnings stores around the country.
The first question you might ask is “why?” Amazon already has an extremely successful and popular home security brand with Ring.
But according to Mark Fletcher, Blink Managing Director, APAC, the online giant sees there being absolutely zero cannibalisation between the two brands.
