Max may be getting a launch window discount, but the cost is your childhood memories

Warner Bros' internationals streaming platform Max announced its Aussie pricing details this week, and there's a nice launch window discount if you sign up in the first month.

I mean, it's still not cheap, but at least you get unlimited access to all of the Warner Bros catalogue, right? Right?

No. You won't, because also this week, Warner Bros removed its archive of classic Looney Tunes cartoons from the platform in other markets. 39 years of cartoonish brilliance removed from the platform.

For people of a certain age group (namely mine), Bugs Bunny and Daffy Duck were de facto babysitters. Porky Pig and Elmer Fudd were iconic, unique and weird, but entertaining. As a child, my Saturday mornings and after school was spent glued to the TV, watching the antics of Warner Bros' animated heroes (and anti-heroes).

I get it – in the age of TikTok and its instant gratification of entertainment, people don't watch the classics like they used to. There's now SO MUCH CONTENT that you are literally overwhelmed with choice everytime you turn on your television. People aren't going to willingly choose cartoons that are almost 100 years old for their entertainment value.

But these cartoons were more than just entertainment. They were art. They shaped childhoods and friendships. They were iconic artistic expressions.

They deserve to be readily available, and while I would prefer them to be openly watchable on any and each platform, I'd still settle for them to be paywalled on Warner Bros' streaming service.

(Note: There are some of the classic Looney Tunes cartoons available on YouTube. It's a bit of a mix and match way of collecting them though, and a lot of it is just clips because of copyright restrictions. A proper digital archive is needed.)

But that's not an option. Because the people in charge at Warner's – and most entertainment companies, if we're honest – aren't interested in the art. They don't care about the expression. They only care about the dollars and cents.

It's a reflection of the sad state our world is in right now that the joyful creations of our childhood aren't even worthy of keeping.

You may save a few bucks by signing up to Max when it launches this month, but should you? Does it make sense to reward a company that is so aggressive in actively cancelling creative expression? That's up to you.

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