Dyson's latest hair styler is an "r"-shaped pipe

Dyson unveiled its latest product, the Supersonic r Professional hair dryer backstage at New York Fashion Week late last week.

The Supersonic r is a compact and lightweight hair dryer that aims to deliver fast drying and precision styling without heat damage.

It is 30% smaller and 20% lighter than its predecessor, the Dyson Supersonic. The new model is powered by Dyson’s Hyperdymium motor and features a streamlined heater and intelligent Radio Frequency Identification (RFID) sensors in each attachment.