Moto Tag review: A decent AirTag clone for Android users

Apple's AirTag clearly inspired Motorola's Moto Tag, from its design to its functionality. But it's more than just a simple clone, though it doesn't surpass its inspiration.

Close up of the Moto Tag tracker

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Pros

  • Easy setup
  • Works with any Android device
  • Identical dimensions to AirTag means you can use AirTag accessories

Cons

  • Need two apps for full functionality
  • Android only
  • Software isn't as good as Apple

Apple launched its AirTags back in 2021, and while it has had competition from the likes of Tile and Samsung, there hasn’t been a pure alternative for Android devices since then.

Motorola decided to try to change that last year with the launch of the Moto Tag. With identical dimensions to the AirTag, its design allows you to tap into Apple’s ecosystem of AirTag accessories, while offering an agnostic Android tracking experience.

It’s not quite an AirTag clone, though. Motorola has added its touches to make this an interesting alternative to Apple’s offering. I don’t think it’s quite as elegant as what you get from Apple, but as a tracking device for Android owners, it’s a solid option.