50,000 people can't be wrong: How Ninja continues to create hit appliances
With the Ninja SLUSHi launching in Australia, BTTR spoke with Ninja's Product Marketing Manager to understand how 50,000 people signed up for the appliance's waitlist.
Ninja is one of the most exciting appliance companies around at the moment. From outdoor woodfire ovens to family friendly air fryers, Ninja keeps releasing great products.
But it's also managed to capture the imaginations of people around the globe with some of its lineup of single-function appliances. The Ninja CREAMi ice cream maker has been a viral sensation since its debut.
Today, Ninja officially launched its latest viral product in Australia – the Ninja SLUSHi. Designed to make frozen drinks, this appliance launched in the middle of last year in the UK and US, and Australian demand was so great that over 50,000 Australian and New Zealanders signed up for the product's waitlist.
We spoke to Ninja's Product Marketing Manager, Will Tran, to understand how Ninja created such impressive demand.
