Samsung S95F OLED TV review: Great for bright rooms

I spent about four and a half hours playing with Samsung's latest flagship OLED TVs. There's a lot to like here, but it comes at a steep price.

Testing the Samsung 83-inch S95F OLED TV

Pros

  • Anti-reflective coating works great
  • Huge screen looks fantastic
  • AI upscaling can be customised

Cons

  • The price tag. Oof!
  • AI upscaling doesn't help low-quality sources
  • TV speakers aren't fantastic (use a soundbar!)

If I try watching TV during the day, even with the blinds and door closed, I can see a very clear reflection of my front door and window on the screen. The arrangement of my lounge room means you get the reflection from pretty much anywhere you sit, too.

Samsung's new S95F series of OLED TVs could solve this problem for me. With an upgraded version of the anti-reflective surface introduces in last year's S95D models, Samsung's latest TVs are easily viewing in even the worst-lit room.

But that viewability comes at a real cost. The challenge is weighing up just how much you are prepared to pay to be able to see your TV in any type of lighting.