As Samsung unveils its 2025 AV lineup, it's putting 'Vision AI' at the centre
With Samsung's Vision AI, you'll get the good and bad of AI in your home theatre, from live translation to AI slop artworks.
Samsung made a big deal about using AI in its 2024 TVs last year, but at CES the company has amped that up in a big way. Now dubbed "Vision AI", Samsung is pushing hard to turn your humble TV into a "smart companion".
While Vision AI offers the same upscaling and image and audio optimisation technologies we saw last year, this year it is introducing arange of personalised features, including:
- The ability to search for information about what's on screen like an actor or an object
- Live translation, powered by an on-device translation model, offers real-time subtitle translations
- Generative wallpapers, so you can enjoy generic AI slop trained on copyrighted material that the original artist almost certainly wasn't compensated for
Vision AI also works to enable more SmartThings integration throughout your home, including information about your home environment.
Samsung has also worked with Microsoft to bring Copilot to Smart TVs and monitors, allowing owners to receive personalised content recommendations. It is also working with Google and other AI partners to expand Vision AI's capabilities.
(Note: Does anybody, anywhere want Copilot in their TV? This seems like a nightmare!)
"Our mission every year is to offer Australians screens for every experience, pairing cutting-edge picture and sound quality with interactive and intelligent lifestyle features to enrich everyday living.
Vision AI is the next step on our journey, enabling more TVs across our 2025 range to intelligently adapt to individual viewing preferences and environments, and intuitively personalise and optimise every interaction – from streaming, to gaming, to managing your connected home your way, through voice or touch commands."
– Jeremy Senior, Vice President, Consumer Electronics Samsung Australia
Vision AI is coming to the entire 2025 Samsung TV lineup
Vision AI is coming to its entire 2025 lineup, including its Neo QLED, OLED and QLED models.
The 2025 flagship TV is the NEO QLED 8K QN990F, which will use AI even further to upscale pictures to 8K, automatically improve content frame by frame to deliver high dynamic range, optimise different sounds like speech and sound effects for balanced audio and automatically boost colour for every frame.
Samsung has also confirmed an update for its iconic Frame range with The Frame Pro. This new model introduces Neo QLED technology to the lineup, with brighter colours, sharper contrasts and improved local dimming.
The Frame Pro will be available in 65, 75 and 85-inch versions, and will come with a Wireless One Connect box, so you can plug in all your devices elsewhere and just leave the TV to look beautiful, wherever you put it.
Pricing and availability
Being CES, there's not a huge amount of Australian details just yet. Samsung has confirmed that both The Frame Pro and the Neo QLED 8K QN990F will arrive in Australia in the first half of 2025, though we'll have to wait for more precise information.
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