Samsung's new Bespoke AI appliances have arrived, with new smart fridges and the powerful AI Jet Ultra vacuum

Screens everywhere, and the ability to see notifications on your vacuum. This may not end well.

The samsung bespoke ai jet ultra vacuum

This week Samsung has launched its 2025 lineup of Bespoke AI appliances and I have to say, I'm torn about the whole thing.

Looking at the specs, there's a lot to like. The new lineup includes the Bespoke AI Jet Ultra stick vacuum, plus two new fridges: the 809L Bespoke AI Family Hub french door fridge, and the 615L AI Home side-by-side model.

The vacuum, in particular, looks like a powerhouse. It offers 400W of suction power thanks to its unique HexaJet motor, with up to 100 minutes of battery life at the lowest suction setting.