Why I decided to move BTTR from Wordpress to Ghost
Google is broken, and I don't want to play its game anymore.
I've been writing about tech for a long time. But it was only around 2013 or so that I started really paying attention to SEO as a traffic driver. When I launched TechRadar in Australia, part of that role was really zeroing in on Google as a primary source of traffic, following the global team's lead.
The global TechRadar team was exceptional at Google-sourced traffic (they still are, to be honest), so I learnt a lot in a very short period of time. It was incredibly rewarding, too, being able to see your byline appear in the first position on Google for a strong keyword.
When I moved to Finder, that focus on SEO doubled down. Everything was optimised for ranking and conversion. It was strategic, and very appealing to a part of my brain that likes order and reason.
